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Like James Gattuso, I have a lot of questions about the Federal Trade Commission's new "Guides Concerning the Use of Endorsements and Testimonials in Advertising," especially as they apply to bloggers. (And over at Silicon Angle,
If you are a blogger in the US your life is about to change big-time. You have just entered the Twilight Zone New FTC guidelines (read full version) described in the official press release state:
ftc.gov Random Thoughts- Do They Have Meaning?: Blogging for Dollars- Paid

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